How to build an eCommerce Presence - Go Digital Website

How to build an eCommerce Presence

ecommerce presenceImagine your eCommerce Presence: Website, mobile site, and App.

Before you begin to build your eCommerce presence using website or app of your own, there are important questions you will need to think about and answer. The answers to this questions will drive the development and implementation of your online presence. Please know that you can learn how to make your very own website using WordPress at Go Digital Website with a 30 days trial signing fee of $1 with recurring payment of $40/mo until you master how to design and maintain your very own e-commerce store or service website. We also have prepared a set of videos that will give you a year Domain Name registration and 50% off any shared hosting plan from our recommended Website Pro Host providers.

What’s the Idea? (The vision and process)

what the idea

Before you start your very own eCommerce presence you have to have a vision of what you want to accomplish and how you are going to accomplish it. The vision includes not just a statement of mission. But also the identification of the target audience, characteristics of the market space, a strategic analysis, an internet marketing matrix, and a development timeline. It all starts with a dream of what’s possible. Which concludes with a timeline and preliminary budget for development of the web presence. The web presence that you are trying to build has to have a statement of mission, purpose, and a direction towards the development of your project.

Where is the money?: business and revenue model

where is the money

Once you have developed a mission statement, a vision, you need to start thinking about where is the money is going to come to achieve your ultimate eCommerce presence. You will have to develop a preliminary plan for your business and revenue models. You need a general idea of your business is going to generate revenues. The basic revenue models are advertising, subscriptions, transaction fees, sales, and affiliate marketing.

Basic business models

  • Portal
  • Content Provider
  • Transaction Broker
  • Market Creator
  • Service Provider
  • Community Provider

Who and where is the target audience?

target audience

In order to build a successful online presence, you will have to understand your target audience. There is two question that you will help you to understand your target audience. Who is your target audience and where are they on the web? Your target audience can be described in a number of ways: demographics, behavior pattern (lifestyle), online vs offline purchasing, digital usage patterns, content creation preferences (blogs, social networks, Pinterest) and buyer personas (profile of your typical consumer).

  • Characterize the marketplace

The chances of your success will depend greatly on the characteristics of the marketplace you are about to enter. Not just about entrepreneurial brilliance. If you decide to enter a declining market that is full of strong competition. You will multiply your chances of failure. On the other hand, enter into a market that is merging, growing, and has few competitors and you will stand a higher chance of being successful. Features of the marketplace you are about to enter? Is the market growing, or receding in size? If it’s growing, among which age and income groups. Do you have to know if the marketplace is shifting from offline to online delivery? If so is the traditional marketplace moving towards the website, mobile, and/or tablets.

Where is the content coming from?

In other words, a website is more like books they are composed of a lot of pages. That has instead electronic content ranging from text to graphics, photos, and videos. Given that this content is what search engines catalog as they crawl through all the new and changed web pages on the internet. The content is the reason why consumers visit your site and either purchase things or look at the ads that generate revenue for you. Therefore the content is the single most important foundation for your revenue and ultimate success.

There are generally two kinds of content:

  • Static Content is text and images that do not frequently change, such as products descriptions, photos, or text that you create to share with your visitors.
  • Dynamic Content is content that changes regularly, say, daily or hourly. Dynamic content can be created by you or increasingly by bloggers and fans of your website and products. User-generated content has a number of advantages. It’s free, it engages your customer fan base and search engines are more likely to catalog your site if the content is changing.

Know yourself: Conduct a swot analysis

A swot analysis is a simple but powerful method for strategizing about your business and understanding where you should focus your efforts. In a swot analysis, you describe your strengths, weaknesses, threats, and opportunities.

swot analysis

Develop an eCommerce Presence Map

In the event that E-commerce has moved from being a PC centric activity on the web to a mobile and tablet-based activity as well. While 80% or more of eCommerce today is conducting using a PC’s, increasingly smartphones and tablets will be used for purchasing. Currently, smartphones and tablets are used by the majority of internet users in the United States. These users shop for goods and services, explore purchase options, look up prices, and access social sites. Be aware that your potential customers use these various devices at different times during the day, and involve themselves in different conversations depending on what they are doing. Remember these are different touch points where you can meet your customer, and you have to think about how you develop a presence in these different virtual places.

eCommerce presence map

Develop a timeline: Milestones

Where would you like to be a year from now? It’s a good idea for you to have a rough idea of the timeframe for developing your e-commerce presence when you begin. You should break down your project into a small number of phases that could be completed within a specified time. Six phases are usually enough detail for a startup website devoted to teenage fashions.

  1. Phase 1: Planning – Envision web presence, determine personnel – Web Mission Statement
  2. Phase 2: Website development – Acquire content; develop a site design, arrange for hosting site – Website Plan
  3. Phase 3: Web implementation – Develop keywords and meta tags, focus on search engine optimization; identify potential sponsors. – A functional Website
  4. Phase 4: Social media plan – Identify appropriate social platforms and content for products and services – A social media plan
  5. Phase 5: Social media implementation – Develop Facebook, Twitter, and Pinterest presence – Functional Social Media presence
  6. Phase 6: Mobile plan – develop a mobile plan; consider options for porting your website to smartphones – A mobile media plan

How much will this cost?

It’s too early in the process to develop a detailed budget for your eCommerce presence. But it is a good time to develop a preliminary idea of the costs involved. How much you spend on a website depends on what you want it to do. Websites can be built and hosted with a first-year cost of 5,000 or less if all the work is done in-house by yourself and others are willing to work without pay.

Other more expensive costs

A more reasonable budget for a web startup would be $25,000 to $50,000. Here the firm will develop all the content at no cost, and the web designer and programmer would be hired to implement the initial website. Websites should be hosted on a cloud server or hosting provider. The websites of large firms that offer high levels of interactivity and linkage to corporate systems can cost several hundred thousand to millions of dollars a year to create and operate.

web presence budget

With all this said in this post. I hope that you are able to implement all of the different tactics mention here. When it comes to developing your very own eCommerce Presence. Take all the necessary steps to progress with your project idea or vision. Getting to know all the basics of how to design and maintain a website using WordPress is a fundamental base for all entrepreneurs. Only the best and educated will create their presence in a digital format.

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