How does the power of eCommerce and Marketplace Work

How does the power of eCommerce and Marketplace Work

ecommerce marketplace

The power of eCommerce and Marketplace Technology

If you are the owner of a business, you must know that eCommerce Marketplace is great opportunity to promote and extend all of the commercial company expectations.

ECommerce Marketplace is about the distribution, buy, sell, marketing, information data, products, and services. By creating an eCommerce store your business will gain internet activity with no geographic barriers or hours of when to sell your products. Moreover, the possibility of keeping all of the clients online and the business will extend to new users.

Types of eCommerce

Depending on the variety of transactions, there are different types of eCommerce.

  • B2C—business-to-consumer

Amazon is a great example of B2C because is a general merchandiser that sells consumer products to retail consumers.

  • B2B—business-to-business

Go2Paper is an example of a B2B because is an independent third-party marketplace that serves the paper industry.

  • C2C—consumer-to-consumer

Web auctions such as eBay and listing sites such as Craigslist are an example of C2C because consumers can auction goods or sell goods directly to other consumers.

  • Social eCommerce

Facebook is an example of Social eCommerce for the reason that is the leading social network and social e-commerce site.

  • M-commerce—mobile e-commerce

Mobile devices such as tablets and smartphones are an example of M-commerce because they can be used to conduct commercial transactions.

  • Local eCommerce

Groupon is a great example of Local eCommerce because it offers subscribers daily deals from local businesses in the form of “Groupons” discount coupons that take effect once enough subscribers have agreed to purchase.

Reasons why use eCommerce Marketplace

There are 8 unique features of e-commerce why businesses should use this technology to their advantage. These unique dimensions of e-commerce suggest many new possibilities of marketing and selling. A powerful set of interactive personal rich messages are available for delivery to targeted audiences. E-commerce makes it possible for merchants to know much more about consumers and allows them to use this information more effectively than ever before.


  • Ubiquity—Internet/Web technology is available everywhere.

The marketplace has extended beyond traditional boundaries and is been removed from the traditional geographical location. Now the marketplace created a new way of shopping that is through computers that can take place from anywhere. Whether is at work, at home and elsewhere via mobile devices, anytime. Customer convenience is enhanced, and shopping costs are reduced.

  • Global reach—Technology makes it possible to reach across national boundaries, around the earth.

Commerce is enabled across cultural and national boundaries like never before without modification. The eCommerce marketplace includes billions of consumers and millions of businesses worldwide.

  • Universal standards—There is only one set of technology standards, namely internet standards.

Universal standards a common, inexpensive, global technology for businesses to use to promote and make commercial transactions through the internet.

  • Interactivity—This technology works through interaction with the user.

Consumers are engaged in a dialog that dynamically adjust the experience to the individual and makes the consumer a participant in the process of delivering to the market.

  • Information density—Technology reduces information costs and raises quality.

Information processing, storage, and communication costs drop dramatically, while currency, accuracy, and timeliness improve greatly. Now information is easier to get, at a lower cost and is more accurate for consumers.

  • Personalization/Customization—The technology allows personalized messages to be delivered to individuals as well to groups.

The personalization of marketing messages and customization of products and services are made based on individual characteristics.

  • Social Tecnology—User content generation and social networks.

The internet has brought a new way of connecting people through social media networks which enables business models to the power of content creation and distribution, social interactivity.

Overall the marketplace has extended beyond traditional boundaries and removed from a temporal and geographic location. In reality, eCommerce has emerged into our society that enables information at a greater capacity and allows consumers to do shopping from anywhere by using a computer device connected to the internet.

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